UNVRS: Yann Pissenem’s Crazy Bet to Revolutionize Nightlife

Ibiza is set to experience a new nightlife revolution. The legendary Privilège, which marked the history of electronic music worldwide, is reborn from its ashes under a new name: UNVRS. Behind this ambitious project is Yann Pissenem, the visionary behind Ushuaïa and Hï Ibiza.

From Ku to Privilège: a history of legends

Before becoming the biggest club in the world, the venue was known as Ku. Famous for its wild parties and unique atmosphere, it was one of the pioneers of the Ibiza electronic scene. Then, under the name Privilège, the club reached new heights, hosting up to 10,000 people. Its indoor pool, spectacular light shows, and extravagant decor made it a must-visit place for electronic music lovers. Legends like David Guetta, Carl Cox, and Sven Väth have performed there, and legendary parties like Manumission have marked the history of nightlife.

UNVRS: a new chapter for Ibiza

The announcement of UNVRS was made with great fanfare with a masterfully orchestrated global hoax. A fake UFO signal captivated the world before revealing the real project: UNVRS. Will Smith, on vacation in Ibiza, actively participated in this staging, adding an even more spectacular dimension to the event. The video, which quickly went viral, used the iconic rock of Es Vedrá as a backdrop, fueling speculation and questions.

Extraterrestrial communication ?

The marketing campaign around UNVRS was particularly well-crafted. The promoters cleverly played with the collective imagination by evoking extraterrestrial contact. Coded messages, mysterious signals, and enigmatic videos were broadcast on social networks, fueling rumors and creating a real expectation around the project.
Will Smith, in his role as investigator, conducted the investigation and finally discovered the truth: the UFO signal was nothing more than a drone launched from the roof of the new club. An original way to unveil UNVRS and arouse the public’s curiosity.

Yann Pissenem, the architect of Ibiza nightlife

The mastermind behind Ushuaïa and Hï Ibiza, two other icons of Ibiza nightlife, Yann Pissenem is a visionary who constantly pushes the boundaries of entertainment. With UNVRS, he aims to create a new standard for nightlife, both luxurious, spectacular, and unforgettable.
Ibiza is more than just a holiday island, it is a true temple of electronic music. Privilège, and now UNVRS, embody this pioneering spirit that has made the island a world reference. With UNVRS, Ibiza once again asserts itself as the ultimate destination for music and party lovers.

UNVRS: a new standard for nightlife

UNVRS promises to perpetuate the legacy of Privilège while propelling it into the future. This new concept, called “Hyperclub”, merges the high-end service, luxury, and attention to detail of a nightclub with the infrastructure, scale, and ambition of an arena event. The project is ambitious: futuristic architecture, cutting-edge technologies, breathtaking visual productions, and avant-garde musical programming. UNVRS is more than just a name change. It is a true rebirth, a promise of new experiences and thrills. By taking up the legacy of Privilège and adapting it to the new codes of nightlife, UNVRS is poised to be the spearhead of a new era for Ibiza.
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